Now we can interact with customers across multiple channels and devices simultaneously, so we can be much smarter with multi-platform marketing.
It appears that while the user base growth is slowing down, Facebook is focusing on pushing more ads on its platform and marketing their value to advertisers.
FORBES: Facebook's Gaining Mobile Traction But Stock Still Needs A 15% Haircut
Other hires from Google to Facebook include Ben Ling who is now director of platform product marketing and Ethan Beard, a former director of social media and now director of business development.
Franchet: We really see Facebook as a digital marketing platform where targeting is front and center.
FORBES: How To Target Online Shoppers Without Freaking Them Out
What SMBs need is a platform for mobile marketing similar to what Google AdWords was for search advertising.
For years, Volvo was the gold standard and probably cemented this practice as a viable marketing platform for brands.
Woodman started Funbug in 1999 as a gaming and marketing platform that gave users the chance to win cash prizes.
FORBES: Five Startup Lessons From GoPro Founder And Billionaire Nick Woodman
Pinterest "is a marketing platform, " said Lawrence Lenihan, founder and managing director with FirstMark Capital, which invested early in Pinterest.
WSJ: As Pinterest Grows, Startup Seeks $2.5 Billion Valuation
To find out, we turned to objective data provided exclusively to Forbes Insights by Appinions, the influence marketing platform.
Their Dynamics CRM platform already has marketing automation, guided selling, and service management as a continuum to deliver excellence in customer experience.
FORBES: What Oracle's Plan To Acquire Eloqua Means For Marketers
The story of Unequal's association with Mr. Vick highlights how working with potentially polarizing celebrities can provide a big marketing platform for companies.
WSJ: Michael Vick's Endorsement of Unequal Technologies Padding
"The new government believes that hiring more civil servants is one solution, " said Yann Lechelle of Appsfire, a marketing platform for sharing apps.
Market leaders have been doing that for decades. gyro client DAF built its entire marketing platform around service in the nineties, for example.
FORBES: Ode to the O-Ring: Expertise Beats Price Pressures Every Time
In doing so, it created an enormously successful online marketing platform for lawyers and a great tool for consumers to find the right attorney.
FORBES: How Pizza Crust Helped Me Realize My Entrepreneurial Dream
And so it seems to me that Kickstarter is in some ways much like QVC was when it launched: a state-of-the-art sales and marketing platform.
How can ideas be used to create a cohesive marketing platform?
Instead, it used Facebook as its main marketing platform, making it dead-easy to join a game and enabling users to tell their friends about their experiences.
The industry is already beginning to transform from one-shot daily deals into a new type of local, e-commerce marketing platform fueled by publishers and beneficial for local merchants and consumers.
Adam Robinson is an example of the crossover: He left a job in credit default swaps to create the start-up Robly, a marketing platform, and he prefers the looser lifestyle.
Baltimore based social marketing platform SocialToaster recently conducted a survey of 3, 000 social media experts and industry professionals, asking them to rank the most influential people online in 2012.
FORBES: Obama Beats Bieber As Most Influential Social Media Personality
In came Monster Energy and connected Spinner with Hookit (a digital marketing platform for action sports), which decided to work with Monster to create the Monster Army Recon Tour.
FORBES: BMX Gets Some Energy With New Monster Army Recon Tour
Armed with over 20 years of experience across technology, internet and marketing sectors, Mr. Bradford joined Oracle in the company's acquisition of Vitrue, a leading social enterprise software and marketing platform.
FORBES: 5 Ugly Potholes on the Road to Social-Business Excellence
Trevor is the President and co-founder of LocalVox, a local social and mobile marketing platform for local businesses that was named one of the top startups in NYC by Business Insider.
FORBES: Announcing A Video Live Chat With Trevor Sumner Of LocalVox
Because of its vast representation in the collegiate marketplace, IMG has been able to create a partnership with UPS that, for the first time, will allow for a national marketing platform in collegiate athletics.
FORBES: IMG and UPS Partner for First National College Sports Marketing Campaign
Always a pure marketing platform for Nintendo products.
FORBES: Nintendo Power Magazine Will Cease Publication This December According To Nintendo
But a new study published by mobile-retail marketing platform provider Swirl suggests that the bigger opportunity lies in using mobile to enhance the in-store experience rather than simply enabling consumers to click to shop via their smartphones.
FORBES: Retail's Secret Weapon: Shopping Therapy via Enhanced Mobile Commerce
Their sponsorship agreement indicates that UPS is the official delivery service and official logistics company of NASCAR, which has allowed UPS to connect with millions of perspective customers in addition to giving the company a great sports marketing platform to tell its story.
FORBES: UPS Packages New Story-Telling Marketing Platform And Delivers "Ideas that Changed NASCAR"
From a big data and life sciences standpoint, the issue of which device and analytics platform will win the marketing war is interesting.
应用推荐