The platform enables agents to win points and earn badges for completing customer support tasks, including customizable games that can be created to align with business goals, as highlighted in the video above.
Dowling said Pure Networks is sharing its APIs with partners like AOL and D-Link so they can write both agents and applications that leverage the Network Magic platform to the enhance the value of their hardware and software offerings.
While display ads used to be the main revenue driver, these days the majority of sales stem from real estate agents who pay a monthly subscription to market to consumers through the Zillow platform.