"I recommend to everyone to be platform-neutral, because there could be other social media worth pursuing, " Engage121's Monson says.

MSN: The Biggest Lessons Franchisors Learned About Social Media - Business - Small business - Entrepreneur.com | NBC News

Yet, the company developed the industry's best hardware-neutral streaming platform and fended off challenges from Blockbuster, Wal-Mart, Hulu and Amazon.

WSJ: The Business of Being Netflix | What's News