The watch's screen will be made of plastic and it will run on solar energy, making it less likely to malfunction or run out of power in a tense scenario.
Polyester leisure suits became the norm and all we could do was stand and watch with our mouths agape, horrified that this plastic, narcissistic culture was taking over not only our airwaves, but our country.
Another formidable competitor is Swatch Group, better known for the cheap plastic watches that helped save Switzerland when the quartz revolution looked as if it would relocate the entire watch industry to the Far East.
Girls from 3 to 5 can watch a newly released Fairytopia video and then buy dolls dressed as characters from the movie and plastic replicas of the sets.