Anthony Missano, an executive at Sbarro, was looking for a way to attract teens to the pizza-and-pasta chain when a soft drink sales rep handed him a fountain drink with a mini music CD tucked inside the plastic lid.

FORBES: Pop Music

Owner Tony Pak has jazzed up his sprawling, 8, 000-square-foot second floor space with a bubbling stone fountain, koi pond, lounge pit, Asian statuary, Internet kiosks, animal sculptures and plastic floral wreaths.

WSJ: Manhattan's Low-Rent Dining in Hiding