First, the scent must give off an inviting bloom from the bottle's plastic cap, to win over a shopper sniffing in the store aisle.

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Instead, the key-press mechanics are executed by a plastic cap which slides around the display like a sleeve to keep the wear and tear on the OLEDs to a minimum.

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The 5-megapixel camera and LED flash are both housed in a soft grey plastic panel similar to the removable cap at the base.

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