"We have 300 metallurgists and engineers in the plant whose sole focus is to have that steel plantyield successful new steel alloys to help us make our cost, weight and safety targets, " Krafcik said.
So when I heard about a company that is using artificial intelligence, data scraping, and database calculations as a means to predict what seed varieties a farmer should plant to get the maximum yield from their exact plot of ground, my mind immediately started to ponder how this could be applied to marketers.