The campaign, which is part of a wider UK collaboration of conservation organisations, also encourages people to buy British fruit, support local producers and plant fruit trees in their gardens.

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It calls for local authorities, schools and community groups to plant fruit trees in schools and community settings so children, families and the wider community can learn how to grow, harvest, and enjoy their own local seasonal fruit.

BBC: Public Petitions Committee 2

In Todmorden it has its own name -- the 'Incredible Edible' campaign -- and the local authorities are beginning to take notice, giving permission to plant 500 fruit trees around the local sports fields and promising to look for ways to expand the number of allotments available.

CNN: Transforming England's towns into green and pleasant land