Marketing tip: Create an editorial planning calendar.

WSJ: Using Twitter to Promote Practice, Win Clients

Once, in 1974, he received a tip that two of his own officers were planning to burglarize a local restaurant, the Mai Tai, and he arrested the men himself.

NEWYORKER: A Loaded Gun

In 2009, a tip to the task force broke up a ring that was planning to bomb the subways.

CNN: Terror in N.Y.? Whaddya gonna do