And planning campaigns, in contrast to running chancelleries, is something even Mr Hombach's worst enemies admit he does supremely well.

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Watson spends nearly as much time writing as he does planning for campaigns at sea.

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No, this piece is instead a rallying cry to marketers to think a little differently when it comes to planning and executing brand campaigns.

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The Revenue is also planning to launch more disclosure campaigns in this current tax year, aimed at specific groups of individuals, such as private tutors and fitness coaches, and tradesmen.

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Plus, the analysis allows you to feed back into the planning process so you can tweak campaigns, fine-tune customer lifecycle information and move forward with confidence.

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Lowe's is now planning to supplement its TV and newspaper marketing pitches with more efficient direct-mail campaigns.

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