Successful marketing is well-planned marketing, and more and more these days, good planning requires optimizing a mix of online and offline tactics.

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The publisher is sending Mr. Howey on an 11-city tour, and has planned a bold six-figure marketing campaign that will capitalize on the film news and online reviews.

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YouTube managers score each channel on factors such as long-term marketing plans and cross-promotion planned with other channels.

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Other retailers also planned to step up their social media market marketing initiatives.

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Simon Le Huray, Jersey Tourism's marketing manager, said with lots of celebrations planned in the UK many people will chose to stay at home over the holiday.

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Mobile took the top spot in terms of spend increase: 21% of respondents indicated it was the area of greatest planned investment, followed by social media (16%) and content marketing (13%).

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Thomson Reuters is also kicking off the launch with street marketing efforts in key markets such as Toronto, New York and London, as well as launch activities planned around the World Economic Forum, which begins this Wednesday, in Davos, Switzerland.

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