Last December Australia became the first country in the world to introduce plain packaging for cigarettes.
"Plain packaging is a game changer, " says Anne Jones, a veteran of anti-smoking campaigns.
Plain packaging is seen by campaigners as the next step in discouraging young people from taking up smoking.
So, the clause on plain packaging added while the bill was in the House of Lords may fail.
The government said it was intending to begin a consultation on plain packaging by the end of this year.
Tobacco products in Australia must be in plain packaging without logos and have graphic health warnings as of December 1.
New Zealand says it will put all tobacco products into plain packaging, following the landmark move by Australia last year.
And, according to Ms Armstrong, the tobacco industry is not quaking with fear about a wave of plain packaging legislation.
The charity called on the government to commit to the plain packaging plan, as was introduced in Australia in December 2012.
Australia is currently the only country which has agreed to plain packaging, although the policy has been challenged in the courts by manufacturers.
People are still giving up and steps such as the display ban and plain packaging - if it happens - stop the industry making smoking attractive.
The minimum pricing proposal for alcohol is an example of this, as is the plain packaging suggestion for cigarettes which has already been put forward by ministers.
But cigarette packets will no longer be mini, mobile advertising boards and, for those working to reduce smoking levels, plain packaging is an important stage in the shift to a smoking-free society.
She said the need now was to do more to prevent children and young people from taking up smoking, and she repeated the charity's call for the introduction of plain packaging for tobacco.
There was no place in the Queen's Speech for proposals to introduce plain packaging for cigarettes or legislation on minimum alcohol pricing, although Health Secretary Jeremy Hunt has insisted both plans are still under consideration.
It's known that Britain, France, Norway, India and New Zealand have been among those following the Australian court case closely, to see if there are any lessons for similar plain packaging measures in their countries.
Plain packaging will also exacerbate an already serious counterfeiting problem in parts of the EU. If unregulated, counterfeit cigarette packages are essentially indistinguishable from regulated products, consumers are at greater risk of purchasing dangerous products.
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If approved by EU member states and the European Parliament, the Directive would, among other things, seize 75% of the tobacco package for graphic warnings and permit states to seize the entire label through plain packaging.
To achieve this the government is putting the squeeze on smokers through ever tougher regulation such as the ban on tobacco displays (which is being rolled out) and the introduction of plain packaging (which is being considered).
The charity urged the government to commit to plain, standardised packaging of tobacco, which is considered less appealing to youngsters.
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