And telling good stories, it turns out, is more powerful than giving people the plain facts.

FORBES: Why Leaders Should Tell Stories

In so doing, she denied plain facts she must know to be true.

FORBES: Move up http://i.forbesimg.com t Move down

It was just plain, biological facts.

CNN: Gov. Christie, I was you -- listen to the docs

The facts are plain as the stakes are high.

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