They were pleased to hear Tory health spokesman Jackson Carlaw reassure them it's not their fault that people choose to be unhealthy, while he committed the Scottish Tories to opposing their Westminster colleagues on proposed moves to standard and plain cigarette packet design.

BBC: Shelves in a shop

Mr. Smith also advises companies to ensure that people with motor disabilities can navigate websites without the use of a mouse, and to use plain language and a strong design to aid people with cognitive or intellectual disabilities.

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"It would either make them think twice about building on flood plain land or it would make them change the design basis upon which they're built, " he told BBC Radio 4's Money Box.

BBC: NEWS | Programmes | Moneybox | Call for flood insurance change

Its astounding success in Internet search is universally regarded as a consequence of better design, superior code, better products and plain old hard work.

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After a few weeks of work, he settled on a charming design, with "I Love New York" in cursive, set against a plain white background.

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