The anthology was a Placerville bestseller and introduced them to staff and their new neighbors.

FORBES: And Now for the Toughest Influence Challenge of All: Changing Myself

"It turns my stomach, " said Barbara Andridge, 38 years old, who has been working at a Placerville, Calif.

WSJ: Wal-Mart Ad Campaign Touts 'American Success Story'

He designed an exercise regimen that made him the Jack Lalane of their Placerville, California, assisted living center.

FORBES: And Now for the Toughest Influence Challenge of All: Changing Myself