Instead, the company would be acting as a platform for providing digital music content from providers such as Spotify that already have their music licensing in place.

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The minister said he could not give a timescale but the pilot would begin as soon as licensing was in place.

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The Petrobras plan assumes that the current licensing regime remains in place.

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He also found SAP to be cost-effective with licensing and support infrastructure in place.

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Some dispute why such rules are in place, citing that universities make significant licensing royalties from their athletes and yet the kids are disallowed from touching these profits.

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He added that a tougher licensing system would be implemented until the ban is in place.

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It seems as though the easiest place to identify, account for, and compensate such marquee players is through paying them a percentage of merchandise and licensing revenue associated with anything sold that features their likeness.

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