Fashion billionaire Tory Burch is used to seeing her name all over the place: on your ballet flats, your skirt, your fashion magazines.

FORBES: World's Richest Moms Tory Burch, Meg Whitman, Even Oprah Make Motherhood Work

Bolshoi dancers have been known to place crushed glass inside each other's ballet shoes, or set an alarm clock to go off during a tour de force (a feat of technical skill during a ballet performance).

BBC: Ballet wars at the Bolshoi

In the Mariinsky's place Ms Hochhauser invited the rival Bolshoi for a sold-out and critically triumphant season of popular opera and ballet.

ECONOMIST: Valery Gergiev's ��Ring��