In the old days, agencies used to place an ad in relatively few places.
And if the paper's free, like the Patriot, all you need to do for revenue is convince merchants to place an ad.
He writes about the kidnappers of a business executive in Bolivia who directed him to place an ad for a lost brown female Doberman.
It doesn't cost anything to place an ad, update or remove it from the Web site, unless you're advertising a situation vacant, which is how the site generates revenue.
And over the weekend, news that Apple is battling to avoid a court ruling that it should place an ad in British papers to acknowledge Samsung did not copy the iPad.
FORBES: That Apple Reputation Problem - Did It Just Get Even Bigger?
For example, due in part to its poor advertising technology, Yahoo was not the best place for great ad sales people to work so they left.
The Chinese people will restore themselves to their rightful place since 1700 AD with a new outlook towards the modern era as peaceful partners in our global and increasingly interdependent world.
Dislodging Craigslist from its place atop the ad market would be hard even without litigation because classified advertising is a classic example of network effects: Craigslist gets so many listings because people know it is the leading site, so their ad will be widely seen.
Are professional sports a good place to put your ad dollars, at least during winter?
Likewise, smart marketers can tap very sophisticated tools to optimize their ad spending so that the actual place ads run can be radically different than what an ad director may have thought initally.
FORBES: Healthcare's Age of Agility Will Shuffle Market Leadership
Last month, the USC Annenberg Innovation Lab began tracking the online ad networks that place the most advertising on website that facilitate peer-to-peer sharing of pirated digital content.
FORBES: Google Cleans Up Its Act, But Yahoo Still Among Top Piracy Enablers
The goal is to provide users a place to click in the ad itself that would let them opt out of receiving such targeted ads. (It doesn't turn off tracking altogether.) The program has been slow to catch on, new findings indicate.
Online music service Pandora Inc. is in third place when it comes to mobile ad dollars, followed by Twitter.
In its place is a gold old fashioned ad campaign that mixes messages around who is actually responsible for obesity.
Instead you have to understand why you were running the ad in the first place and measure the real impact of the campaign.
Auction-based platforms allow ad agencies and marketers to place advertising in real-time, when it appears most relevant to consumers.
Ad hoc work will now take place over a number of years rather than the six months originally planned.
With Kodak and others starting to support Wi-Fi, perhaps more ad hoc picture sharing can take place at the point of capture.
ENGADGET: Switched On: High-resolution photos want to be free
Finally, publishers selling their own promoted tweets are doing some of the difficult groundwork necessary to bring ad dollars to Twitter in the first place.
FORBES: Why the AP Selling its Own Sponsored Tweets is Good for Twitter
Many sites fork over commissions of 30% to 70% of an ad's price to the agencies that place the spots.
This is the world beyond AdWords, one where the principles of second place auctions are applied to display, video and mobile ad sales and purchases.
FORBES: Ditching the TV Ad and Taking the Google Road to Brand Promotion
But some papers have been hesitant to share their most local content, and the technology has taken longer than expected to build. (Yahoo denies this.) Yahoo's new ad system aims to make it easier for businesses to place ads.
Arbitron officials agree with Clear Channel on this point--a study the company commissioned this year said 25% of marketers surveyed said radio ad spending would increase if the new meters were put in place, while 8% said they would cut spending if the old system sticks around.
Unlike most state tourism campaigns focused solely on luring outsiders to visit, Connecticut's ad blitz is also designed to give state residents more pride of place.
WSJ: Connecticut Aims for Revitalization With New Ad Campaign
Ad hoc is sometimes the best way to do business in as volatile a place as Pakistan.
When you view an ad for our publications on other sites, our third-party advertising company may place or recognize a unique cookie on your browser.
The ad campaign was announced, appropriately enough, at International Pow Wow, the convention taking place this week in Los Angeles.
Google announced that it would be revamping its YouTube service to place a much greater emphasis on premium paid-for content and less on user-generated, ad-supported free content.
Bush adviser Lee Atwater also put together a television ad focusing on a program that a Republican governor who served before Dukakis had put into place that granted prisoners short furloughs.
应用推荐