People who had not seen anyone else's pizza slice and those who had been given what appeared to be a small slice of pizza went on to eat the same amount of cookies.
While some midpriced slice providers seem to be flourishing in other boroughs, Manhattan pizzerias "are under siege, " said Adam Kuban, founder of the pizza blog Slice.
But Mr. Riggio said dollar-slice pizza presented less of a threat to the classic slice than rising rents.
"It's that oven that made pizza by the slice a big deal, " Mr. Wiener says.
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"When you want to sell hot dogs, fried chicken, gyros and pizza, it's probably a good bet that you're not going to get a good slice of pizza, " said Mr. Riggio, who left his job as a lawyer to run the pizzeria after his father died in 2007.
The manager ended up giving the free slice of pizza to the wrong person on accident.
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Sommers wanted to surprise him by offering him a free slice of pizza.
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She adds coins to the box in his lap, then goes into a taverna and brings out a slice of pizza.
Users are able to see feedback coming in and respond instantly with a comment or Sqwid Reward like a free slice of pizza.
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My secret dream was to bite off just the tip of every slice of pizza in the two-for-one deal we got at Little Caesar's.
Proposition 66's supporters say the law is too clumsy, leading to virtual life sentences for criminals whose third strike was nothing more than stealing a slice of pizza.
In dealing with macaroni and cheese Myhrvold focuses on melting, using emulsification to overcome the fact that heated cheese separates (think of the grease atop a slice of pizza).
It is 3am, a member of your team just ate the last slice of pizza, the copy of your profile piece in TechCrunch and Business Insider is buried under piles of paper, your computer crashed, and your demo is tomorrow.
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"A lot of the time I kick myself for not doing it first, " says Adam Kuban, who started chronicling New York pizza in 2003 on his website, Slice.
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For a delicious midday meal, grab a slice and a salad at Ballard Pizza Company.
Could a company game the system by dividing its pizza into more slices, and thereby making every individual slice look healthier?
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With the rise of dollar pizza, "I'm worried that our slice will be equated with that slice, when it's a totally different deal, " said Pino "Joe" Pozzuoli Jr.
Joe's Pizza leapt to the forefront of the battle to preserve the classic slice when it opened a second location on 14th street earlier this month.
"The 99-cent slice is a giant step towards killing the classic New York pizza experience, " said John Arena, who teaches a class on pizza history and culture at the University of Nevada, Las Vegas.
Scott Wiener, 30, who runs New York pizza tours, credits the commercial gas oven with giving birth to the modern slice as a unit of sale.
WSJ: New York Pizza: Slice Harvester's Quest to Try Pies in the Big Apple
For a slice of Italy, head one block west of the circus to Marco Polo Pizza, or try Pizza de la Casa: its outlets are on Peace Avenue (west of the State Department Store) and across from the Ulaanbaatar Hotel.
The move echoes Pino "Joe" Pozzuoli's philosophy when he open Joe's Pizza in Greenwich Village in 1975: Instead of undercutting a pizzeria next door, he charged more for his slice, 40 cents instead of 35 cents.
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