Pixim's forgiving sensor also fits nicely into a world brimming with flashless, picture-taking cell phones.

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Pixim's feat of engineering makes clever use of traditional imaging chips but adds some intelligence where it's needed most.

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Rather than being routinely emptied out 60 times a second regardless of light levels, each pixel on the Pixim chip is checked 128 times a second.

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Now digital video has a chance to take a giant leap forward in clarity and color with groundbreaking imaging chips made by the tiny firm Pixim , in Mountain View, Calif.

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And because Pixim's chip is accumulating more data per pixel--14 bits versus 8 bits for a CCD pixel--it generates higher resolutions and truer colors with only 400, 000 pixels on a sensor versus millions in most CCD cameras.

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Pixim's innovation is to give each pixel its own analog-to-digital converter so that photons are continuously converted to ones and zeros and the camera's microprocessor can tell exactly how fast each pixel is filling up relative to the other pixels.

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Pixim began as a Ph.

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