That is a startlingly high response rate for most any kind of marketing pitch, especially in this era of advertising clutter.

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Alliant will let rival vendors pitch wares on its site and allow users to rate the different suppliers, just as bidders do on Ebay.

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Beyond the job spec, start-ups require pitch in types that are as ready to empty the trash and book bargain rate flights, as they are to bring in the next customer or deliver the next product.

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The pitch made expansive shots difficult, and Sussex kept the scoring at a respectable rate, collecting the wicket of dangerous opener David Warner in the eighth over courtesy of a superb diving stop and direct hit from Dwayne Smith at backward point.

BBC: Sussex well beaten in first game

Despite mischievous comments from South Africa skipper Graeme Smith in the slip cordon that the pitch may have started to deteriorate, there were really no gremlins at all, but when the scoring rate dipped below one per over England's target seemed rather distant.

BBC: Pietersen reign starts with a win