Everyday, sales and marketing organizations spend millions, possibly billions, trying to identify the right person at the right organization to pitch a product to.

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In earlier proposed plans for the company, which has strong links to the dominant political party the United Malays National Organization, the government was expected to pitch in with cash to buy bonds issued by Renong.

CNN: NEWSMAKERS

The startup thinks its pitch will resonate with hospital compliance officers eager to ensure their organization is up to snuff with regulation, as well as industry players seeking to identify clinical trial researchers and the next generation of medical thought leaders.

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