In fact, it was in 1963, not 1964, that the first Pirelli calendar was produced.
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Then I learned that the Pirelli Calendar featured celebrities and top models and was one of the most coveted jobs in my business.
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The Pirelli calendar is unique among corporate marketing tools.
Since 1964, Pirelli's calendar, a limited-issue freebie, has succeeded in making cheesecake seem highbrow by employing such top-flight photographers as Herb Ritts, Annie Leibovitz and the late Richard Avedon.
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