But now Pincus is trying to expand more into mobile and depend less on Facebook.
But the most controversial is the pardon of Marc Rich and his partner Pincus Green.
Last year, Mark Pincus did a fireside chat with Sarah Lacy of Pando Daily.
FORBES: The Difference Between The Mindsets Of Founders And Professional Managers
There's no meet-cute, for example: Pincus closes the elevator on her and then steals her cab.
Pincus: Before this new chapter, there was an inverse relationship between engagement and monetization, oddly.
Zynga CEO Mark Pincus cited FarmVille 2 as one of the games driving earnings.
The biggest winner, by far, in a Zynga IPO will be its founder Mark Pincus.
When Pincus first began pitching Zynga around Silicon Valley, he did not get far.
Pincus has 91 million shares, and is about to have a really good day.
Pincus said Zynga was very aggressive in mobile gaming but it was too early.
Pincus: We define product development and innovation in orthogonal way from the traditional gaming industry.
All of this looks awful, but Pincus does not seem overly concerned with appearances.
FORBES: Zynga Keeps Crashing, But Mark Pincus Is Having A Great Year
Mark Pincus said in a conference call with analysts following its earnings release Wednesday.
"This is a classic arbitrage between accounting and cash flow, " says Warburg Pincus Managing Director David Coulter.
Mr. JONATHAN PINCUS (Senior Country Economist, United Nations Development Program, Hanoi): Vietnam is having a very difficult year.
Pincus also believes an employer mandate would significantly boost the number of workers who would buy LTC insurance.
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The 33 million figure Pincus quoted may then have been the number of unique, rather than repeat, users.
FORBES: More Than One In Ten Facebook Users Played Zynga's Social Games On Sunday
Morgan Stanley (nyse: MS - news - people ) and Warburg Pincus are also jumping in.
The filing also revealed that Pincus owns the office space where Zynga operates.
We could all be Warren Buffetts but for KKR and Warburg Pincus.
The decision was part of an "overall cost reduction plan", Mr Pincus wrote.
If it works, Pincus will come back to the table as an equal player and lord of the internet.
Mr. Geithner, please note that Mr. Vogelstein is still affiliated with Warburg Pincus and can be reached at (212) 878-0601.
Perhaps after 10 years in the saddle, Zuckerberg and Pincus will make questionable decisions just like Whitman and Semel did.
FORBES: The Difference Between The Mindsets Of Founders And Professional Managers
Still Pincus pointed to successes in its web games FarmVille 2 and ChefVille as reasons for optimism in the future.
Pincus believes Zynga can do the same type of cross-promotion on mobile games that it did on Facebook games.
CityVille was instantly social, Pincus said, citing his family members and friends who were playing, which allowed it to grow quickly.
Warburg, Pincus assembled Journal Register in 1990 from the remnants of Ralph Ingersoll II's newspaper empire, then drowning in junk bonds.
However, to speed things up even further, Pincus needed a business model that would be tough for his rivals to quash.
New York is full of ghosts -- and believing that Pincus might settle their unfinished business, they flock to his side.
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