Things got better after Three 6 Mafia won Best Song, giving both Stewart and most of the other presenters something to riff on - primarily the title of their song, It's Hard Out Here For A Pimp.
It instead makes its own content--primarily reality shows like Laguna Beach and Pimp My Ride--and finds itself in the same quandary as other owners of entertainment assets: struggling to find a way of maintaining control of its product when so much of it can be had for nothing on the Internet.