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In 1999 Isis' (nasdaq: ISIS - news - people ) long-awaited drug for Crohn's disease, a severe intestinal disorder, failed to outperform a sugar pill in a pivotal test with 300 patients.
FORBES: Antisense and Sensibility
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Instead of being handed a hit or miss pill, your doctor will do a test and then prescribe a drug that will work, because it will be specifically designed to suit your particular genes.
BBC: Scientists hope to develop individually-targeted drugs
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Sanofi is developing an anti-smoking, anti-obesity pill that doctors at the Cleveland Clinic plan to test to see if it prevents heart attacks and strokes.
FORBES: Drug Patent Peril
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In an initial test on 200 insomniacs, it reduced sleeping pill consumption by 40% in five weeks.
FORBES: Sleep Talking