She's a one-woman PR machine for Pigeon Forge, and through "Dollywood" is Sevier County's biggest employer.

CNN: Dolly Parton: 'I know I'm a bit over-exaggerated'

The help is badly needed, according to Pigeon Forge Fire Chief Tony Watson.

CNN: STORY HIGHLIGHTS

And there are sister Titanic attractions in Branson, Missouri, and Pigeon Forge, Tennessee, catering to the fascination of American audiences.

CNN: 100 years later, Titanic's allure still strong

Pigeon Forge, in eastern Tennessee, is best known for singer Dolly Parton's theme park, Dollywood, which was not affected by the fire.

CNN: STORY HIGHLIGHTS

Pigeon Forge, located in eastern Tennessee is best known for singer Dolly Parton's theme park, Dollywood, which was not affected by the fire.

CNN: STORY HIGHLIGHTS

Every year, for the past 24 years, locals have lined the streets to wave and cheer as Parton rides atop the leading float in the Dolly Parton Annual Parade of Pigeon Forge.

CNN: Dolly Parton: 'I know I'm a bit over-exaggerated'

Both are in Pigeon Forge, a small town at the foothills of Tennessee's Great Smoky Mountains National Park where Parton famously grew up as one of 12 children crammed into a three-room cabin.

CNN: Dolly Parton: 'I know I'm a bit over-exaggerated'