Andreu and Gabriel registered the Pierre Ferrand brand and flew across the Atlantic with the first bottle in their luggage.

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There's still room to expand the Pierre Ferrand brand, but its capacity to make Grande Champagne cognac tops out at double current sales of around 16, 000 cases a year.

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Andreu, 41, a former French special forces soldier, had never even tasted cognac until he and Gabriel met with Pierre Ferrand, the proprietor of the distillery, at 7:30 one Saturday morning.

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Landy now outsells Pierre Ferrand.

FORBES: Magazine Article