Occasionally, comics-industry types assert that comics are good at telling stories in lots of different genres, which misses the big picture in the same way as a dairy-industry type insisting that milk can be made into lots of different flavors of ice cream.

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"In and of themselves, sugary soft drinks are only part of the picture - they're just one of the potential risk factors for Type-2 diabetes, " he said.

BBC: Diabetes warning over soft drinks