The process of turning 18 holes into an immersive digital experience begins by shooting up to 300, 000 photos with high-definition and laser cameras, on land and from a helicopter and plane, each picture attached to an exact location using GPS. Imaging can take two to three weeks and cost hundreds of thousands of dollars per course.

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Soon his picture surfaced online, revealing his location.

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You snap a picture with your phone, capture the location, upload it to a map of other renewal opportunities with a description.

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Someone might post a picture of a display that worked particularly well in one franchise location, so that others can see it and try the same approach in their areas.

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Of the nine "Best Picture" nominees in 2012, for example, five were filmed on location in states where the production company received financial incentives, including "The Help" (in Mississippi) and "Moneyball" (in California).

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For those not in the know, this is pretty much what it sounds like: basically adding GPS-based location data to digital photos so you know exactly where any particular picture was taken.

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As some members of the Supreme Court recognized last year when they considered the use of only a single stream of data -- GPS location -- creating a life stream of data points paints a mosaic picture of a person's actions and habits.

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Simpson said location-based social networking software like Foursquare or Loopt helps marketers, advertisers and participants with the bigger picture.

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