Their equaliser came courtesy of Adebola, who timed his run to perfection en route to picking up David McGoldrick's pull-back and slotting past Rob Green in the West Ham goal.
In 2012 they participated in Clean-up the World Day (an annual global conservation event to be held again on 20 to 22 September 2013) by leading hundreds of local school children in and around Nazareth, picking up garbage along the route.
Enabling access to this function through BMW Apps allows drivers to use the car's familiar controls to share their location and arrival time while en route, without the dangers of picking up their phone.
For example you run a two week digital campaign, you begin to identify the segments that are picking up on your messaging, you insert questions for those customers who are going down your conversion route and you poll them.