Pick an unusual or funny object and place it on their desk for a week.
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The design looks like an object the informed user would want to pick up and hold.
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This would enable the hand, for example, to recognise an object like an egg and know how to pick it up without breaking it.
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Some investors object to investing in an index on the theory that if they can pick the best performing stocks within the index they can outperform the index.
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