Not, as is currently planned, so that people can time their ads to a certain event: but that people will pick up passing events and use them as the basis of short but related advertising campaigns.
So Louise will come away from this and tick a couple of boxes, but now she has to switch her focus going into this next winter training phase and pick another couple of events to focus on.
He adds that corporate sponsorships of special events, such as the Sprint Cup series, as well corporate advertising should also pick up as the economic recovery gains more heft.