The technology represents a major leap from the configurators found on auto-buying Web sites, which let a customer pick colors and price certain options.

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His goal was to pick up on all the different colors, styles, and looks on display.

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There's, you know, millions of different models to pick from, sizes, you know, engines, different colors, different looks, different styles, so you know, that's just the way it is now, you know.

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You can swipe through images of up to four at time, slide the specs up and down your nose, favorite ones you like, change colors, share choices with your friends, and then pick up to four the company will ship to you to try on for real at home.

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From there you pick the type of shoe, the kind of fabric and embroidery, the colors and the placement.

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Elliott's other pick is by illustrator W.W. Denslow, a work remarkable for bright, poster-like colors.

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In the Colors dialog box, click the Custom tab, then click in the Colors display to choose a basic color, and use the shading slider to the right to pick the exact shade you want.

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