Industry executives are salivating over the streams of new, valuable physiological data from sensor-wearing patients.

FORBES: Companies, People, Ideas

With the leadership of Red Bull Stratos technical project director, Art Thompson, a world-leading team of scientists, engineers and experts in aerospace medicine have been assembled to not only create the equipment necessary to help Felix reach his personal goal of freefall from 120, 000 feet, but also to have the ability to deliver valuable physiological data to the scientific community.

FORBES: Baumgartner Jump: What Red Bull Gets Out Of It

The hangover is an astonishingly complex physiological phenomenon, with dozens of symptoms and relatively little human trial data - rats and a few undergraduates are the preferred model for much of the relevant research.

BBC: US chemistry meeting tackles science of booze