Even so, Moore said she underwent quite the physical transformation to play Palin, spending two hours in makeup before shooting.

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"Everyone says 'oh it's fake, he doesn't really have one leg, or there's no way someone can make that kind of physical transformation', " says Sundquist, who is now a motivational speaker.

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His transformation is a continuous physical paroxysm.

NEWYORKER: The Artists

These insights will ultimately lead to a transformation in how companies plan, design, and manage their physical spaces and how we shop, live, and interact in them.

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