You could protect the data on some physical medium, like a CD or magnetic tape.

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The result in each case would be to focus primarily on the defense of the physical medium itself.

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More formats would follow, including DAT, MINI-disc and DCC, but no physical medium would ever truly topple the ubiquitous CD.

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Going back to a physical medium isn't just for vinyl lovers.

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Tully sees a buying opportunity, particularly for those with medium and longer-term time frames, given the slow but steady response from physical markets.

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