You get to capture customer data, e-mail addresses and physical information, if people are willing to provide it.
Thus, the primary focus of the strategy is the defense or protection of the physical information infrastructure and the commodity that it stores and transmits.
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's Nicholas Negroponte describes the difference between physical products and information products in the digital age as the difference between moving atoms around (physical products such as cars and computers) and moving bits around (electronic products such as financial analyses and news broadcasts).
At times, it even moves beyond just thinking about defense of physical infrastructure and information-as-commodity to address the role of information operations more broadly conceived, including PSYOPs, deception, etc.
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For more information on physical threats that will not destroy the Earth in the year 2012, NASA has put up a handy website here.
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This convergence of information and communications technology and physical infrastructure in the built environment is providing building owners and occupants with actionable information about a building or space that allows them manage that building or space more effectively.
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Nielsen BookScan data tracks about 85% of the nation's physical book sales based on information supplied by national retailers and independent booksellers.
The abacus and eyeglasses were as momentous for the mental world as the needle and knife were for the physical, helping us create information societies.
He said this older generation of user feels like there is a physical threat to having this information on the Internet and uses Safe Shepherd to protect the whole family.
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Where this does break down is when you need to pass or interact with physical objects rather than knowledge and information.
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Yet none of those fields seems to be suffering unduly from information overload because the physical sciences are founded on number-crunching.
Even the world of physical things will soon become an information technology with the advent of 3D printing (The Economist Magazine recently had a picture of an actual violin that was printed out on a 3D printer).
Location data gathered by the phones we call carry around every day is also not well protected by ECPA. While the Fourth Amendment law gives warrant protection against location information collected through a physical trespass, that limitation is weak since other tools can be used to avoid such legal hurdles.
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And there is still no clear information about what state of physical or mental health he may be in.
The site will also include information on ancestry, as well as information about genes involved in physical traits like hair color.
"We identified the places and sent out teams of police where we obtained even more information about the suspects' physical characteristics and then a little while after their identity, " he said.
There is no doubt that some combination of charges, physical restrictions on car access, improved traffic information and enhanced public transport will reduce the volume of traffic.
Yet, despite these and physical security safeguards the company had in place, information about their secret new project was leaked to the press.
It is a constant flow of information, memory, plans, and physical movements, in which as much thinking goes on out there as in here.
Television, radio, films, and other electronic media are powerful forces in conveying information about topics ranging from health and physical fitness to tips on how to manage personal finances.
This information will prove extremely useful for evaluating the physical parameters responsible for unrest, and potentially eruption.
How we communicate, how we consume and interact with information and entertainment, even how we navigate our physical environment.
By picking up this return signal, the radar probe's own antenna collects information about the crystal and, thus, the physical state of the tyre.
With touchscreen interfaces, though, designers can create the illusion of acting on information and content directly, manipulating it like a physical object that you can touch and stretch and drag and nudge.
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This research and development project consists of a hands-free, head-mounted display that uses augmented reality to give you a whole new screen (i.e. the physical world in front of you) on which to display information.
They admit there is an obesity problem, but say more needs to be done on health awareness, encouraging physical exercise and giving consumers - who have free will - more information about what they are eating.
Internet phone systems route calls to a particular address on the internet, not to a specific physical location, so it can be tough to provide emergency services with information about where a caller is located.
The real sources of wealth, as the Information Age underscores, are human ingenuity and human inventiveness, not physical resources.
Those fully immersed in the information age, however, will be more inclined to fix the physical inconveniences presented by the problem.
The Freedom of Information request by BBC Points West found there were 246 reports of physical or verbal violence between January 2006 and December 2008.
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