This physical volume control is also new compared to the Fire, which asked you to hop into the UI whenever you wanted to turn up the jams -- or the Audibles, as it were.
Apple does not have a retail store in Brazil, but a local press report in Nov. 2012 set the cult of Mac on fire when it reported that the Cupertino, California tech giant was going to set up a physical presence in sunny Rio de Janeiro at some point in 2013.