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That's where I see a T-shirt, folded in a pile, with a brash, block-lettered phrase that is so mystifying and out-of-sync with the concerned image a nervous NFL is trying to present right now, that at first I double-take.
WSJ: At NFL Shop at Draft, a Rough Find
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Interrupt someone explaining why they love a certain restaurant to point out a clumsy turn-of-phrase?
FORBES: Zapos, Zappoz, or Zappos: Why Typos Are Good For Your Brand
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The phrase, which came out of the May, 2010 hours-long dumping and recovery, designated a sudden, dramatic drop followed quickly by a sudden, dramatic recovery in price.
FORBES: A Flash Crash Is Not A Crash
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The phrase "US delete" leaps out at the reader, so consistently does it appear - often in company with Canada - particularly on anything relating to "common but differentiated responsibilities", the phrase that basically means rich and poor countries both have an interest in solving something but have different roles to play.
BBC: Rio: So much to do, so little time
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As Sir Mervyn was at pains to emphasise, this is not a simple matter of "in or out" - or even, in David Cameron's rather undiplomatic phrase, "make-up or break-up".
BBC: Sir Mervyn, the UK and the euro