As 65, 000 people descend on the Fira Gran Via hoping to catch a glimpse of the latest smartphones, boasting everything from quad-core processors to high-definition screens, we're asking readers what features they want to see on the phones of the future.
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Open airwaves are everywhere, but the businesses desperate to use them--cell phones and the wireless industries of the future--cannot.
While analysts asked the questions w'ed like to hear more about on the earnings call -- software updates to Android phones, the future of Tizen -- the responses were predictably bland.
As first Apple, then Google's Android, showed that easy access to the mobile internet was the future of phones, the giant of the industry appeared asleep at the wheel.
Now the real fight is over the future of smart phones, the tiny, hyper-connected computers that have become far more personal than any PC could hope to be.
Flexible displays have been hyped as the future of cell phones and mobile technology for the past several years.
It is one thing to speculate about the technical possibilities of future phones, but quite another to imagine the social consequences.
Nokia announced an alliance with Texas Instruments to create the blueprints and basic chipsets for the future phones, saying the details of the designs would be available to any and all interested handset makers.
We were disappointed by the keyboard and T-Mobile's choice to bring a pair of Gingerbread phones to its lineup in the summer of 2012 (for future updates, the companies told us they would work together, but stopped short of promising anything) certainly doesn't help endear us to the brand by any means, but it's otherwise solidly made and is a good representation of Huawei's middle-of-the-road offerings.
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The increasing popularity of the OpenTable.com website among diners and the added advantage of being able to make reservations using the OpenTable application for mobile phones will boost the number of diners booking tables on OpenTable in the future.
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They began discussing what Mr Zander ought to be saying about the future direction of the world's second-largest maker of mobile phones.
All of the companies making phones or handhelds recognise that the future involves changing their gadgets in one way or another.
Actually, forget the checks, they might say, as everyone knows the future of payments is also on mobile phones.
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The concept gadget crammed together many of the technologies Intel believes consumers will look for in future smart phones.
However, this chart of PC shipments from The Wall Street Journal confirms that tablets and phones are the future as PC sales slump.
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Future growth was really expected to come from the proliferation of camera phones as prices came down.
In TV land, viewers of the megahit U.S. show "American Idol" vote with their phones, shaping its future along the way.
That leaves room not only for other PC sellers, which will all face the question of how heavily tablets will cut into personal computer and notebook sales in the future, but also for mobile makers that are developing competitive models of smart phones.
The Z10 handset is seen as crucial to the future of Blackberry, which has struggled to keep up with new Apple and Android phones.
Now it is the centre of a space race to mine rare minerals to fuel our future - smart phones, space-age solar panels and possibly even a future colony of Earthlings.
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