Breaking with tradition, Apple marketing chief Phil Schiller--not Jobs--will deliver the conference's keynote address on Tuesday.
Jobs spoke for a minute before handing off speaking duties to Apple marketing Chief Phil Schiller.
Steve Jobs demos, initiating a video call from a Mac to Phil Schiller on an iPhone 4.
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Before we got to the price, Phil Schiller launched a pretty direct attack on a rival device.
"These old technologies are holding us back, " Phil Schiller, Apple's head of marketing, told CNN sister publication Time.
In describing it on Tuesday, Apple marketing chief Phil Schiller said it was about the size and weight of a pad of paper.
Concerns for Apple surfaced overnight, focused on Apple marketing chief Phil Schiller, who criticized Samsung and the Android platform in an interview with Reuters.
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The email reportedly dates back to January of 2011, and was sent to Scott Forstall, Tim Cook and Phil Schiller, according to The Next Web.
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My access went as high as Phil Schiller and Jon Rubenstein.
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They include Phil Schiller, global marketing chief, design lead Jonathan Ive and Scott Forstall, who oversees the iOS operating system for the iPhone and iPad.
In a Reuters interview global marketing chief Phil Schiller, engaged in a small spoiler routine, saying the S4 would ship with old Android software.
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If you are Apple chief marketer Phil Schiller, yes.
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Apple's marketing boss Phil Schiller, after talking about new lower prices for the iPod, stayed on stage to launch the iPhone 4S. It looks identical to the iPhone 4.
Phil Schiller, Apple's senior vice president for world-wide marketing, said the iPad Mini wasn't simply a shrunken version of the iPad and was designed to fit comfortably in one hand.
As for Apple, if you were their hiring manager, how the hell would you have known that Phil Schiller was going to become the Marketing guru of the preeminent marketing company?
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Executives such as Phil Schiller, who oversees the company's marketing, and Jonathan Ive, a Briton whose domain is design, are part of a team that has worked closely together for many years.
In a Wednesday interview, Apple Phil Schiller declined to discuss whether Apple is considering enlarging the screen on the next model of the iPhone, which is expected to be released later this year.
Rumours went around earlier this week that the fruity firm was getting a cheap mobile ready for market, but marketing chief Phil Schiller told a Chinese newspaper that Apple was doing no such thing.
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Phil Schiller steps up to demo iPhoto 11.
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Phil Schiller is a biology major from BC.
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In a Wednesday interview, Apple marketing chief Phil Schiller declined to discuss whether Apple is considering enlarging the screen on the next model of the iPhone, which is expected to be released later this year.
After the Tuesday presentation, I sat down with Apple Senior VP of Worldwide Marketing Phil Schiller, who did the presenting of new models on Tuesday, and chatted with him about today's Macs, and how they got that way.
CNN: Apple's Schiller: 'Old technologies are holding us back'
Over the past month, the company has called in some of its top executives including Phil Schiller, marketing chief, and Scott Forstall, head of the iOS software that powers the iPhone and iPad to talk about the development process.
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We're pretty sure the key witness in this case was Senior VP of Marketing Phil Schiller, who testified that Apple "had engaged in a practice of naming updates to Mac OS X after large predator cats in order to convey the strength and speed of the operating system" the man speaks truth.
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