The increase in spending this Christmas didn't surprise Phil Rist, vice president of strategy at BIGresearch.

FORBES

"And there are more mothers to buy for today, " adds Phil Rist , vice president of strategy at BIGresearch.

FORBES: Mother's Day By The Numbers

"Consumers will be very cautious with their wallets this Mother's Day, heeding Mom's advice that she really doesn't need much, " Phil Rist, spokesperson for BIGResearch, the group that collected the data for the NRF study, said in a press release.

FORBES: Mother's Day By The Numbers