Scenes of smoking have become increasingly rare in non-R-rated movies, according to the MPAA. Of the movies portraying smoking in recent years, 72% were rated R, 21% were rated PG-13, and 6% were rated PG.
In the study, the relative handful of smoking scenes in G- or PG-rated movies didn't appear to influence a child's likelihood of trying cigarettes.
About the PG-rated "How to Train Your Dragon, " for example, we learn that it includes such phrases as, "All hell is going to break loose in my undies, " "The gods hate me, " "This is stupid, " "It's us, idiots!"
Apple released a statement today confirming this, but here's where it gets interesting: the company says that "the developer of this application added inappropriate content directly from their server after the application had been approved and distributed" -- in other words, the guy pulled a bait-and-switch on Apple by serving different content to his app after it had been approved using more PG-rated content.
ENGADGET: Apple behind removal of Hottest Girls iPhone app after all
That compares with 24% for "Avengers" and is an impressive figure for a movie rated PG-13.
WSJ: Marvel's 'Iron Man 3' Takes in $175.3 Million at Box Office
"Snow White and the Huntsman" is rated PG-13 and is not suitable for younger children.
"The Chronicles of Narnia: Prince Caspian" is rated PG and runs 140 minutes.
"Parent Trap" is rated PG, with a running time of 124 minutes.
"October Sky" is rated PG, with a running time of 108 minutes.
CNN: Review: 'October Sky' best offering of a still-young year
No sexual content. (We all know the difference between a snowman and a snow-woman, but, luckily, they never make an appearance.) Rated PG. 95 minutes.
Most Pixar films are rated G, though "Brave, " "Up, " and "The Incredibles" were rated PG, a signal that they might contain some material unsuitable for children.
Unlike most of the other outdoor cinemas mentioned here, this one is family-friendly with G- and PG-13-rated movies.
"Pleasantville" opens nationwide on Friday, October 23rd and is rated "PG-13" with a running time of 122 minutes.
CNN: Review: 'Pleasantville' more than pleasant -- it's brilliant
According to Ravid's research, PG- and G-rated flicks tend to earn more money, all other variables--including release dates and budgets--being equal.
See for yourself, the trailer reveals some PG sparkle from this R-rated rom-com.
In an interview with Deadline Hollywood today, Del Toro said that he wanted the movie to be R rated while Universal was pushing for PG-13.
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