Because the U.S. census does not ask questions about religion, Pew's survey, called "America's Changing Religious Landscape, " provides one of the most reliable sources of data about the country's religious demographics.
But majorities also tell Pew's researchers that they are worried about American values and lifestyles.
However, the Pew's media skills meant that they soon found strength in numbers and a powerful voice.
Pew's research is encouraging, but there's still a long way to go in helping seniors bridge the digital divide.
Conservative talk show host Bill O'Reilly--a frequent basher of rappers and hip-hop music--tops Pew's list, turning off 21% of respondents.
While Pew's study will likely cheer the hearts of atheists, the rapid rise of religiously unaffiliated Americans hasn't necessarily spawned a generation of infidels.
As Pew's researchers admit, the opinion leaders they interviewed were mostly Democrats.
"We've known that the religiously unaffiliated has been growing for decades, " said Greg Smith, Pew's associate director of religion research and the lead researcher on the new study.
Seven years ago, according to Pew's previous study, the unaffiliated formed about 16% of the population, mainline Protestants were about 18%, Catholics were about 24% and evangelicals 26.3%.
Only 15% of online adults in February said they used Twitter -- and that's "similar to" the 13% who said they used the micro-blogging platform in May 2011, according to Pew's report.
So, based on Pew's estimate, nearly 89 million people in the U.S. have used the mobile internet in the past year -- close to one third of the total current U.S. population.
Then there is last month's Pew Survey of American Muslims under the age of 30.
"There's a large share of Americans for whom this is not a black-and-white issue, " said Michael Dimock, the Pew center's director.
Both campaigns know it, but that does not make their jobs easy, according to the Pew Center's John Greene, who studies the intersection of religion and politics.
Although the Pew Center's numbers for Brazil are lower than the Vatican's, this isn't true for all countries, particularly the US. According to Hackett, this is mainly due to the migration of Catholics.
Although slightly lower than Pew Research's figures, Forrester deduced from its nigh 60, 000-strong survey that 19 percent of 'mericans over the age of 18 own at least one tablet -- double the number the research outfit noted last year.
ENGADGET: Forrester report finds US tablet ownership doubled this year
The Hewlett Foundation's Hal Harvey and the Pew Center on Global Climate Change's Eileen Claussen are key figures in commissioning research and working on politicians.
Here in the U.S., recent Pew study found that 55 percent of U.S. adults use their mobile phone to go online.
But by 2010, only 24% did, according to demographer Conrad Hackett at the Pew Research Center's Forum on Religion and Life.
The self-titled Louis Vuitton Don isn't supporting any specific candidates--perhaps he read the Pew Research Center's report on celebrity endorsements, published in September.
The Pew Research Centre's survey of global attitudes last year discovered that most French and Dutch, as well as pluralities of Britons and Germans, think America is too religious.
And there's a Pew poll out today showing a bigger generation gap than we've seen in decades and young people really disagreeing with Republicans on all kinds of cultural issues.
The survey by the Pew Research Center's Global Attitudes Project found that text messaging is now a widespread global phenomenon: In the countries polled, 75% of cell phone owners say they text.
CNN: Social networking booming in Egypt, Russia, survey finds
October 1, 2012-The percentage of Americans who have mobile internet access has risen dramatically in the last year, a trend that is rapidly changing how people get news and the implications for how to finance it, according to a new, detailed survey of news use on mobile devices conducted by the Pew Research Center's Project for Excellence in Journalism (PEJ) in collaboration with The Economist Group.
ENGADGET: Pew Research finds 22 percent of adults in US own tablets, low-cost Android on the rise
So we've called Doug Chapin, he's an election expert at the Pew Center on the states, and Gracia Hillman, she's a commissioner with the U.S. election assistance commission.
According to a recent Pew research poll, U.S. Catholics see it as the most pressing issue the Vatican faces.
CNN: Final cardinal-elector expected in Rome ahead of conclave
Standing in the front pew at the New Year's Eve service was a group of young women in long skirts, long hair and no makeup.
Inspired by the McDonald's example, the EDF and Pew Charitable Trusts have created the Alliance for Environmental Innovation.
Just over half of all adult Americans, 51%, are currently married, according to an analysis of U.S. Census data by the Pew Research Center.
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