The area around Petropolis has seen deadly landslides before - 900 people were killed in an incident in 2011.

BBC: Rains cause deadly landslides in Petropolis, Brazil

The landslides hit the city of Petropolis, about 40 miles (65km) north of Rio, after a river burst its banks and flooded the city centre.

BBC: Rains cause deadly landslides in Petropolis, Brazil

The case was considered a rarity and the procedure to remove it was unheard of in the city of Petropolis, just outside of Rio de Janeiro.

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Petropolis group, the second largest brewery and beverage company in Brazil owned by self made man Walter Faria, has been very successful with TNT brand, growing 262% in three years and reaching sales of 60 million cans in 2011.

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The margins in the energy drinks segment are so high that although TNT only holds the third position with a bit more than 4% of overall market share, Petropolis Group has announced it will sponsor Scuderia Ferrari Formule One team for the next three years.

FORBES: What is Brazil's Most Attractive Sector?