Professor Peter Spencer, the Item Club's chief economic adviser, said its downgrade was mainly due to the squeeze on household income.

BBC: FSB calls for targeted VAT cuts to boost UK economy

But they must be doing a good job, considering all their brand-name clients, and considering Mr. Moazed was featured on the cover of Greenwich magazine's "Power" issue alongside Connecticut neighbors Peter Grauer, who is chairman of Bloomberg, Lara Spencer of "Good Morning America, " and the Yankees' Mark Teixeira.

WSJ: Inside the App Culture

The judging panel is chaired by BBC Sport's John Inverdale and also includes Jake Humphrey, Blue Peter presenter Helen Skelton, Sportsround presenter Ore Oduba, previous Young Sports Personality of the Year winners Amy Spencer and Harry Aikines-Aryeetey, two representatives from BBC Sports Personality of the Year and two representatives from the Youth Sport Trust.

BBC: 2010 BBC Young Sports Personality: Top 10