Trader Joe's offers many fewer products than other supermarkets (about 4, 000 items instead of 40, 000, according to Peter Sealey of the Sausalito Group).

WSJ: When Simplicity Is the Solution

"Coke has had essentially a dull decade, " sighs Peter Sealey.

FORBES: Gone Flat

"Coke has had essentially a dull decade, " says Peter Sealey.

FORBES: Gone flat

Peter Sealey, an adjunct professor of marketing at Claremont Graduate University's Drucker School and a former Columbia Pictures executive, acknowledges that the show has trouble when the nominees, however noteworthy, aren't big box-office successes.

CNN: Does anyone care about the Oscars?

The TV ad market is "reaching the top of the curve, " and digital technologies will accelerate the coming decline, says Peter Sealey, a former Coke marketing chief who now teaches at the University of California at Berkeley.

FORBES: ZAP!