Peter Huber elaborates the argument in his Hard Green: Saving the Environment from the Environmentalists (Basic Books, 1999).

FORBES: Environmentalist, Spare That Tree

Now ( on p. 122) comes along Peter Huber, my favorite envirocolumnist, to say that comparing energy inputs to energy outputs is an accounting error.

FORBES: Moonshine on Capitol Hill

Here's another difficulty with efficiency standards: As Peter Huber suggested in Forbes ( May 18, 1998), they tend to backfire by inspiring consumers to consume more.

FORBES: When the National Nanny Does Your Laundry

Energy expert and occasional FORBES columnist Peter Huber has noted, "Pooling supply and demand nationwide will cut the average cost of generating electricity by 30% to 50%, " thereby making feasible green dreams of more electric vehicles.

FORBES: Magazine Article