Last year Ford brought Peter Horbury, who had earlier reinvigorated Volvo's look, to the U.S. to spiff up Ford, Lincoln and Mercury designs.

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Breakfast Time trumped the rival ITV offering in the early ratings battle, which led to a cull of employees at TV-am including Peter Jay, Anna Ford and Angela Rippon in favour of "people-next-door" Anne Diamond and Nick Owen.

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"They're portable, they're squeezable so they're fun for children, but you can chuck them in bags or your purse, " said Peter Rabbit managing director, Ben Ford, in an interview.

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Throughout the 1970s and 1980s news bulletins on BBC One fronted by the likes of Richard Baker, Angela Rippon, Anna Ford, Moira Stuart, Peter Sissons and Martyn Lewis attracted audiences of up to 10 million people.

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Peter de Jersey's Horatio is wonderfully endearing, Oliver Ford Davies is hilarious as doddery old Polonius, while Mariah Gale's Ophelia has a haunting vulnerability.

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Working for him are English designers, such as Gerry McGovern at Ford's Lincoln division in California, and Peter Horbury, at Volvo, Land Rover and Jaguar.

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Ford and Butler arrived at the club after former boss Peter Nott was sacked on Monday after eight months at the helm.

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In the case of a new small car, the Fiesta, that will be sold worldwide starting next year, Ford's top U.S. designer, Peter Horbury, suggested jazzing up the largely European design by adding certain chrome details favored by Americans.

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Eugene Steuerle, a Ford, Carter and Reagan Administration Treasury official who's now vice president of billionaire Peter G.

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